Presentation: Future priorities and challenges of AHDB to meet the sustainability agenda [PDF, 574KB]
Peter Kendall is a fifth generation arable farmer from Eyeworth in East Bedfordshire who farms cereals in partnership with his brother Richard and mother. Peter took a degree in Agricultural Economics at Nottingham University before returning to what was a traditional mixed farm in 1984. The farm today is a specialist arable unit that undertakes contract farming for a number of local farmers, cropping in total 2300 hectares.
President of the NFU for 8 years, his overriding passion has been to change the image of farming from a problematic old fashioned industry of the past, to one that is innovative, exciting and central to the big global challenges so clearly depicted by the UK Government’s Foresight Report on the Future of Food and Farming.
In April 2014 Peter was appointed Chairman of AHDB and believes this to be a vitally important organisation that’s ambition can be simply defined as “to provide farmers and growers with the tools to grow UK farming”. The UK Government estimates that there will be 7 million more people in the UK by 2027; growing UK agriculture to meet this demand is a massive opportunity for the whole UK farming industry.